Chocolate Smuggery

Is smugness a sin?

I sure hope not because I felt pretty awesome at 5:30 pm last night going in to my local liquor store and waltzing past several disgruntled and disappointed Boulevard Chocolate Ale seekers.

Thanks to the advice of KC Beer Blog, I had put 2 bottles (max allowed) on reserve. One for me and one to give away as a birthday gift to one of my friends. Last year, I waited too long to get my hands on a bottle so I was determined this year. At the same time, I'm kind of disappointed in myself for being a part of mass hysteria and hype over something as trivial as a particular flavored beer.

I haven't tried it yet, but I'm looking forward to enjoying it during the Oscars of Advertising (Super Bowl Sunday).